HAJDÚ, N. Strategic and Operative Marketing Controlling. Theory, Methodology, Practice - Review of Business and Management, [S. l.], v. 9, n. 01, p. 23–30, 2013. Disponível em: https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1439. Acesso em: 19 may. 2024.