LAUER, T. . Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail. Theory, Methodology, Practice - Review of Business and Management, [S. l.], v. 15, n. 01, p. 57–66, 2019. DOI: 10.18096/TMP.2019.01.06. Disponível em: https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1724. Acesso em: 19 may. 2024.