VEHICLE EMBLEMS FROM NATURE
DOI:
https://doi.org/10.32972/dms.2023.004Keywords:
natural analogies, automotive, logo, emblem, brandingAbstract
Copying principles and functions from nature, or even a particular shape, con-struction, colouration, or pattern is most often a rewarding business. By using shapes that have long been known and thus rooted in human subconsciousness, users can design products that show durability, create confidence or simply be usable and appealing in shape or colour. This is true even if the natural analogy found is not due to the product itself, but to the graphic element of the logo of the company. This article systematizes the natural motifs found in the emblems of the automotive industry and illustrates their effects in branding.
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