The art and craft of designing a logo
DOI:
https://doi.org/10.32972/dms.2025.003Keywords:
methodology, logo design, AI image generation, sustainabilityAbstract
This article provides insight into the logo design process. The aim of the authors is to explore a generally applicable design process through literature research, and then to present the proposed design process with the help of case studies. The publication also covers how image-generating artificial intelligence can support designer thinking and designer work.
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