Market entry opportunities for Pannon Wine Region
Kulcsszavak:market entry, wine, environmental analysis
In recent years, the Transdanubian Pannon Wine Region, which has become known mainly for its red wines, has launched a spectacular marketing activity to promote its products. In addition to European exports, it has begun to expand overseas. In this study, the possibilities of entering the market in the United States of America, including the county of Florida, are examined in detail. The conceptual structure of the article is as follows. The steps of expansion into the international market are briefly presented, then the possibilities of the Pannonian Wine Region are studied with market situation analysis.