Classification of car emblems

Szerzők

  • Dömötör Csaba Miskolci Egyetem

DOI:

https://doi.org/10.35925/j.multi.2020.3.11

Kulcsszavak:

automotive, logo, emblem, branding

Absztrakt

This article organizes the motifs found in the logos of the automotive industry representatives and presents their role in the brand image. It covers the differences in meaning between the logo and the emblem, describes the main aspects of the design and presents the messages conveyed by the dominant graphic elements. Categorization is based on the defining symbols of the emblems.

Megjelent

2020-07-02