The role of city promotion in the regeneration of Manchester

Szerzők

  • Nagy Júlia A. Babes-Bolyai Tudományegyetem

Kulcsszavak:

city promotion, urban regeneration, branding, city region, Manchester

Absztrakt

In the last two decades, it has been an increasing interest in using city promotion as a tool for creating city image in order to keep up with the competition for attracting investment to the cities. Therefore, the city promotion became a significant instrument and the increasing use of it has meaningful effects on regeneration. In the case of Manchester as a city region there is still a question of territorial governance coherency which does play an important role in the construction of city brand and identity which could be promoted in the competition with other cities from UK, Europe or the world. Therefore, the aim of this study is to research about and examines those methods and attitudes which influence the process of city promotion and to explore the extent these contribute to the regeneration of Manchester as a city region. 

Információk a szerzőről

Nagy Júlia A., Babes-Bolyai Tudományegyetem

doktorandusz, Babes-Bolyai Tudományegyetem, Kolozsvár

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List of Abbreviations

EU – European Union

F1 – Formula One

GMEX – Greater Manchester Exhibition centre

IRA – Irish Republican Army

MIDAS – Manchester Investment Development Agency Service

MIPIM – Market for international property trade

MORI – Market & Opinion Research International

MOSI – Museum of Science and Industry

NWDA – North West Development Agency

USA – United States of America

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Megjelent

2013-04-15

Hogyan kell idézni

Nagy, J. A. (2013). The role of city promotion in the regeneration of Manchester. Észak-magyarországi Stratégiai Füzetek, 10(01), 94–115. Elérés forrás https://ojs.uni-miskolc.hu/index.php/stratfuz/article/view/3082