The role of city promotion in the regeneration of Manchester
Keywords:
city promotion, urban regeneration, branding, city region, ManchesterAbstract
In the last two decades, it has been an increasing interest in using city promotion as a tool for creating city image in order to keep up with the competition for attracting investment to the cities. Therefore, the city promotion became a significant instrument and the increasing use of it has meaningful effects on regeneration. In the case of Manchester as a city region there is still a question of territorial governance coherency which does play an important role in the construction of city brand and identity which could be promoted in the competition with other cities from UK, Europe or the world. Therefore, the aim of this study is to research about and examines those methods and attitudes which influence the process of city promotion and to explore the extent these contribute to the regeneration of Manchester as a city region.
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List of Abbreviations
EU – European Union
F1 – Formula One
GMEX – Greater Manchester Exhibition centre
IRA – Irish Republican Army
MIDAS – Manchester Investment Development Agency Service
MIPIM – Market for international property trade
MORI – Market & Opinion Research International
MOSI – Museum of Science and Industry
NWDA – North West Development Agency
USA – United States of America
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