Városképi változások és önvezető járművek: a fiatal városlakók öt perszóna típusa Magyarországon
DOI:
https://doi.org/10.32976/stratfuz.2024.25Kulcsszavak:
önvezető jármű, városképi preferenciák, full profile conjoint, szegmentálásAbsztrakt
Egyre több tudományos és gyakorlati forgatókönyv lát napvilágot arról, hogy miképpen hat majd az önvezető járművek (Autonomous Vehicles, AV) tömeges megjelenése a városi közlekedésre és ezen keresztül a városlakók egyéni életére. Egyre többen fogadják el azt a logikát, hogy a saját autó tulajdonlással szembeni önvezetőflotta-használat jelentősen csökkentheti az utakon levő járművek számát is, amelynek fontos területhasználati és városképi következményei lehetnek. Egyre többet tudunk már ezekről a lehetőségekről, ugyanakkor jóval kevesebbet tudunk még arról, hogy mindezt miképpen fogadnák el a városlakók. Ráadásul a városi lakosság preferenciáit vizsgáló kutatások többsége a teljes alapsokaságra fogalmaz meg állításokat, nem pedig annak egyes részeire, így kevés információval rendelkezünk az önvezetőjármű-vezérelt jövőbeni mobilitásnak kimagaslóan kitett fiatalok városképi preferenciáiról.
Tanulmányunk célja annak megismerése, hogy a magyar fiatal városlakók különböző szegmentumai mennyire fogadnák el az önvezető járművek hatására potenciálisan bekövetkező konkrét városképi változásokat. Kutatásunk során a vizuálisan könnyen áttekinthető, a felhasználók számára leginkább vonzó attribútumszint kombinációinak meghatározására alkalmas módszertant alkalmazzuk. Teljes profilú conjoint elemzésünk során 1015 fiatal személyes adatfelvétel során 18 db nyomtatott kártya több lépésben történő értékelésével fejezte ki preferenciáit, melynek eredményeképpen a fiatal városlakók 5 perszóna típusát azonosítottuk: AV fanatikusok, Visszafogott AV szimpatizánsok, Fontolva haladók, Tech ambivalensek és Tech szkeptikus zöldek.
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