Cityscape change and self-driving vehicles: five types of young city dwellers in Hungary
DOI:
https://doi.org/10.32976/stratfuz.2024.25Keywords:
autonomous vehicle, cityscape preferences, full profile conjoint, segmentationAbstract
A growing number of scientific and practical scenarios are emerging about how the mass emergence of Autonomous Vehicles (AVs) will affect urban transport and the individual lives of city dwellers. There is a growing acceptance of the logic that the use of self-driving fleets can significantly reduce the number of vehicles on the road, with important land use and urban landscape implications. More and more is known about these possibilities, but much less about how they would be perceived by city dwellers. Moreover, most research on the preferences of urban populations makes claims for the whole population, rather than for parts of it, so we have little information on the urban preferences of young people who are highly exposed to future self-driving mobility.
The aim of our study is to find out to what extent different segments of young Hungarian city dwellers would accept the potential changes in the urban landscape that could potentially result from self-driving vehicles. In our research, we use a methodology to identify the most visually intuitive attribute level combinations that are most appealing to users. In our full-profile conjoint analysis, 1015 young people expressed their preferences through a multi-step.
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