Digitális érettség és szervezeti alkalmazkodóképesség a magyar és DACH-régiós építőipari gépkereskedelemben

Adrienn Balázs-Kalász; Sándor Rostás

doi:10.32976/stratfuz.2026.5

Authors

Adrienn Balázs-Kalász University of Sopron
Sándor Rostás University of Sopron

DOI:

https://doi.org/10.32976/stratfuz.2026.5

Keywords:

digital transformation, Logistics 4.0, technological adaptation, DACH region

Abstract

This study investigates the adaptation of Logistics 4.0 and digital technologies in DACH region (Germany, Austria and Switzerland) construction companies compared to Hungarian companies operating in the same sector. The research focuses on the machinery trading sector in Germany, Austria, Switzerland and Hungary. The companies studied primarily are active and operate in the general construction sector, road and tunnel construction, and mining. The research aims to thoroughly examine the relationship between digital maturity and organizational adaptability. The methodology includes an online questionnaire, a literature review, and SPSS statistical analyses—cross-tabulation, correlation, and regression analysis. Based on primary data, the research seeks to answer how digital transformation impacts economic competitiveness and social adaptation in a digitized world. The results show that theoretical knowledge of Logistics 4.0 positively correlates with the efficiency of logistics processes. A strong relationship is identified between digital self-assessment and expertise. However, the mere existence of a digital strategy does not significantly affect the extent of technology adoption. Organizational training and upskilling programs, as well as the willingness to invest in new technologies, play a critical role in developing digital skills and achieving long-term financial success.

Author Biographies

Adrienn Balázs-Kalász, University of Sopron

PhD student, Széchenyi István Doctoral School of Management and Organizational Sciences, University of Sopron

Sándor Rostás, University of Sopron

PhD student, Széchenyi István Doctoral School of Management and Organizational Sciences, University of Sopron

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