Artificial Intelligence and Chatbots in Patient Management

Andrea Kelen; Beatrix Faragó

doi:10.32976/stratfuz.2026.15

Authors

Andrea Kelen University of Sopron
Beatrix Faragó University of Sopron

DOI:

https://doi.org/10.32976/stratfuz.2026.15

Keywords:

Artificial Intelligence, Chatbot, Digital Health, Patient Management, Regional Inequality

Abstract

Artificial intelligence (AI) and chatbots are expected to play an increasingly important role in patient management systems worldwide. These technologies have the potential to support preliminary triage, reduce waiting times, and alleviate the administrative burden placed on healthcare professionals. At the same time, their application raises substantial challenges related to data protection, ethical accountability, clinical responsibility, and professional practice. The purpose of this study is to present the opportunities and limitations of chatbot applications in healthcare and to illustrate their regional relevance in Hungary through the example of Northern Hungary. Based on a structured literature review and secondary data analysis, the findings indicate that chatbot integration may contribute to enhanced system efficiency and reduced inequalities in access to outpatient care, provided that implementation is accompanied by appropriate regulatory, ethical, and institutional safeguards.

Author Biographies

Andrea Kelen, University of Sopron

PhD Student, University of Sopron Alexandre Lamfalussy Doctoral School of Business and Organizational Science

Beatrix Faragó, University of Sopron

PhD, associate professor, University of Sopron Alexandre Lamfalussy Faculty of Economics Research Centre

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