Romania’s National and Local Tourism Strategies in Global and Regional Context: Trends, Competitiveness and Performance
DOI:
https://doi.org/10.32976/stratfuz.2020.6Keywords:
trends in tourism, competitiveness, strategies, Romania, Cluj-NapocaAbstract
The purpose of this article is to investigate Romania’s national and local strategies in tourism field and to compare them with global and regional data. Content analysis and data processing were the methods used. Trends in tourism are identified, with Romania following most of the regional ones and increasing its competitiveness level in the Travel and Tourism Industry (while still needing to improve certain aspects). Strategies in tourism are analyzed and the main markets, forms of tourism and destinations are discussed.
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