Q-Sort Evaluation of Technology Adoption Propensity Items

Abstract

Focus attention on technology encourages multidirectional studies about the topic. Understanding personal motivations and approach to accepting new technologies offers a significant contribution to the social knowledge base of technology management. The paper shows a pilot experiment about the Technology Adoption Propensity model. Q-methodology was used to rank the model’s statements among higher education students. The results of the pilot sample explored five opinion groups, presenting a more nuanced picture of optimism, proficiency, dependence, and vulnerability of the respondents than a normal index calculation. Q-methodology can be suggested as a supplementary analysis of technology adoption propensity.