Classification of car emblems

Authors

  • Csaba Dömötör University of Miskolc

DOI:

https://doi.org/10.35925/j.multi.2020.1.17

Keywords:

automotive, logo, emblem, branding

Abstract

This article organizes the motifs found in the logos of the representatives of the automotive industry and presents their role in the brand image. It covers the differences in meaning between the logo and the emblem, describes the main aspects of the design and presents the messages conveyed by the dominant graphic elements. Categorization is based on the defining symbols of the emblems.

Downloads

Published

2020-05-04