Exploring opinion patterns

Beyond simple questionnaires

Absztrakt

Due to the great variety of stakeholders and the rapidly changing environment, the multi-criteria decision problems are common in the field of management. Such problems require specific solutions due to their complexity and limited information. In an increasingly dynamic environment, managers should include tools and methods that can be flexibly adapted to address novel challenges. There are technical and personal barriers in case of a long list of items to set in order. A simple ranking may be impracticable, but pairwise comparison or the Q-sort method offers an old but rediscovered management tool for ranking and building opinion patterns. The study gives an overview of the opportunities.