A fogyasztói magatartás-modellek konceptualizációja

Gabriella Soós

doi:10.32976/stratfuz.2019.11

Authors

Gabriella Soós Eszterházy Károly University

DOI:

https://doi.org/10.32976/stratfuz.2019.11

Keywords:

consumer behavior, consumer behavior model, decision process, information processing

Abstract

Consumption is part of the every-day-life, we buy the usual products often routinely, sometimes as the result of a long term decision making. The decision making is important, because the consumer would like to choose the optimal product that can satisfy their need, even if the process has non-conscious components. The recognition of consumer’s motivation and reasons is valuable for the producer and trader, because it facilitates to produce such products that can satisfy the consumer needs and enables them to have a remarkable profit. Firstly, the philosophers have begun to analyse the consumer behaviour. Later it has been completed with the explanation of the decision making process and the description of the information process. Economists, sociologists, psychologist has taken part in this work. The research of the consumer behaviour belongs primarily to microeconomic, but it plays more and more role in the macroeconomic as well.
We can find numerous schools and types of the models in the literature. The aim of this study is the systematisation and conceptualisation of the consumer behaviour models. Herewith the researcher can select and choose the optimal type to the survey or the market needs.

Author Biography

Gabriella Soós, Eszterházy Károly University

Assistant Lecturer, Eszterházy Károly University

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