International Management and Marketing in Regional Trade within V4 Countries
Focus on Slovak - Hungarian Trade Flows
Keywords:
Regional trade, Geographical distance, Business distance, Business partner, Opportunities, International trade, Export cluster, Regional specialties, European marketAbstract
Integration processes and globalization trends create new possibilities for enterprises. New economics alters the ways of „doing
business” in the market. Interdependence of national economies is still deeper and includes different aspects of economic, political
and social life. First of all, the paper identifies the areas and ways of the international business cooperation development among the
Slovak Republic and Hungary - a business partner closed from geographical or business point of view. Consequently, we try to
define the role of marketing in the global market space and distinguish the local, regional and global extend of business expansion.
For further development will be necessary to search for possibilities how to compete at the global food market, what are the
challenges for industries, marketing and business and how to decide on targeting for local versus regional or global market. We
consider the export clusters as an important tool for regional business cooperation and expansion.
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