Web 2.0 Technologies in Internal and External Communications in the Banking Sector

Authors

  • Marton Sakal University of Novi Sad, Faculty of Economics
  • Predrag Matkovic University of Novi Sad, Faculty of Economics
  • Pere Tumbas University of Novi Sad, Faculty of Economics

Keywords:

financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services

Abstract

In a setting where the market-based economy is gradually yielding to a network-based economy, and social and economic relations are increasingly based on networking, banks are not exempt from changes brought about by developments in ICT and the Internet permeating every pore of social and economic life. Over the past few years, Web 2.0 technologies have made a significant impact on internal and external information flow in banking organizations, changing their analogue nature into digital, through blogs, wikis, multimedia sharing and social networking sites.

Author Biographies

Marton Sakal, University of Novi Sad, Faculty of Economics

Assistant Professor

Pere Tumbas, University of Novi Sad, Faculty of Economics

Professor

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Published

2011-12-07

How to Cite

Sakal, M., Matkovic, P. ., & Tumbas, P. (2011). Web 2.0 Technologies in Internal and External Communications in the Banking Sector. Theory, Methodology, Practice – Review of Business and Management, 7(02), 87–97. Retrieved from https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1398

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Articles