Internationalisation of Polish and German Furniture Manufacturers – Comparison of Different Internationalisation Paths

Natalia  Ribberink; Mirosław  Jarosiński; Ireneusz  Janiuk

doi:10.18096/TMP.2017.01.08

Authors

Natalia Ribberink Hamburg University of Applied Sciences
Mirosław Jarosiński Warsaw School of Economics
Ireneusz Janiuk Bialystok University of Technology

DOI:

https://doi.org/10.18096/TMP.2017.01.08

Keywords:

internationalisation, firm performance, furniture industry, firm behavior, cross-country comparison

Abstract

The papers aims to analyse the key drivers for internationalisation in furniture industry by taking into consideration the cross-border activities of selected furniture manufacturers in Poland and Germany in comparison. The results show some similarities in internationalisation strategy design of selected furniture manufacturers in both countries. Export tends to be the predominant foreign market entry mode, and major motives to internationalise tend to have a reactive nature. There are some differences with regard to manufacturing location decisions, whereby the general assumption is confirmed that certain manufacturers are in a more advantageous position by concentrating their production at home.

Author Biographies

Natalia Ribberink, Hamburg University of Applied Sciences

Professor of Foreign Trade & International Management

Mirosław Jarosiński, Warsaw School of Economics

Professor of International Management

Ireneusz Janiuk, Bialystok University of Technology

Assistant Professor

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