Success and Impact of the 2024 European Universities Games on the University of Miskolc

Zoltán Rakaczki

doi:10.18096/TMP.2024.02.01

Authors

Zoltán Rakaczki University of Miskolc https://orcid.org/0009-0003-3763-7355

DOI:

https://doi.org/10.18096/TMP.2024.02.01

Keywords:

Project management, Event management, Project success, Europan Universities Games, Impact assessment

Abstract

The University of Miskolc implemented one of the most significant and complex projects in its history by hosting the 2024 European Universities Games. In the research, which is partly descriptive and partly empirical, I examine the success and impact of the event from the perspective of the University of Miskolc, utilizing management theory and sports science approaches. To provide a better understanding of the research question, I introduce the process of organizing the event. The changes in the legislative environment and organizational model of the hosted international sports events in Hungary have significantly affected the event's project organization and, consequently, its execution. I will also look at another factor that influenced the large-scale project, the transformation of the University of Miskolc into a private university, similar to the co-organizer University of Debrecen. I participated in all phases of the organization of the event, I use primary data during the research.

Author Biography

Zoltán Rakaczki, University of Miskolc

PhD Candidate

References

Görög, M. (2007). A projektvezetés mestersége (The Art of Project Management). Budapest: Aula Kiadó.

Hover, P., Dijk, B., Breedveld, K., van Eekeren, F., & Slender, H. (2016). Creating Social Impact with Sport Events. Utrecht: Mulier Institute, Utrecht University. https://www.mulierinstituut.nl/publicaties/20922/creating-social-impact-with-sport-events/

Masterman, G. (2009). Strategic Sports Event Management. London: Elsevier Ltd. https://doi.org/10.4324/9780080949628

Máté, T. (2017). Business Elements in Professional Sports: Examples from International Sport Events. Doctoral Thesis, Széchenyi István University, Győr.

Piskóti, I. (2012). Régió- és településmarketing: Marketingorientált fejlesztés, márkázás (Regional and settlement marketing: marketing-oriented development, branding). Budapest: Akadémiai Kiadó.

Preuss, H. (2004). The Economics of Staging the Olympics. Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781781008690

Rakaczki, Z. (2023a). A 2024. évi Európai Egyetemi Játékok társadalmi marketingje (The Social Marketing of the 2024 European University Games). In I. Piskóti, & Sz. Nagy (Eds.), Marketingkaleidoszkóp 2023: Tanulmányok a Marketing és Turizmus Intézet és partnerei kutatási eredményeiből. (Marketing Kaleidoscope 2023: Studies from the Research Results of the Institute of Marketing and Tourism at the University of Miskolc and its Partners (pp. 60-75)). Miskolc: Institute of Marketing and Tourism, University of Miskolc. https://real.mtak.hu/184084/

Rakaczki, Z. (2023b). Projektmenedzsment elmélete a 2024. évi Európai Egyetemi Játékok gyakorlatában (Project Management Theory in the Practice of the 2024 European University Games). Hantos Periodika, 4(2), 221–238. https://gtktdk.uni-miskolc.hu/files/18508/Hantos%202023_2_teljes.pdf#page=224

Sterbenz, T., & Géczi, G. (2016). Sportmenedzsment (Sports Management). Budapest: Hungarian University of Sports Science and Physical Education. https://www.scribd.com/document/519617109/TE-Sportmenedzsment-Sterbenz-Tamas-Geczi-Gabor

Stocker, M., & Szabó, T. (2017). A hazai sportirányítás szerepe és tevékenysége a kiemelt hazai sportesemények esetében (Role and activity of Hungarian national sport governance in international sport events). Magyar Sporttudományi Szemle, 17(Klnsz., A Sportirányítás gazdasági kérdései – 2017), 56-77. https://mstt.hu/wp-content/uploads/2018/06/Sportiranyitas-Gazdasagi-Kerdesei-honlapra.pdf

Szabó, L., & Dancsecz, G. (2009). A nemzetközi sportrendezvény szervezési projektek sikertényezői és a siker megítélésének kritériumai (Success Factors and Criteria for Success Assessment of International Sports Event Organization Projects). Vezetéstudomány - Budapest Management Review, 40(5), 18–31. https://doi.org/10.14267/VEZTUD.2009.05.02

Turner, J. R. (1993). The Handbook of Project-Based Management. New York, London: McGraw-Hill.