Mercandising – Influencer – Invalidity

Abstract

The phrase ’digital environment’ is widespread and it is generally used. It is a rather diversified phenomenon which appears in all walks of life affecting the way of our keeping in touch, our buying habits, our lifestyle in general, and our economic and social relations. The appearance of influencers affects the consumer information within the advertising field as a new phenomenon. The promotion of a product, a service, or a firm is moving into the world of the internet, to the different social platforms.