Sharing as an Aspect of Customer Behaviour of Digital Natives in Poland

Katarzyna  Lazorko

doi:10.18096/TMP.2015.02.04

Authors

Katarzyna Lazorko Częstochowa University of Technology

DOI:

https://doi.org/10.18096/TMP.2015.02.04

Keywords:

sharing economy, Digital Natives, social media

Abstract

The aim of the paper is to explore different dimensions of sharing as an element of customer behaviour of Digital Natives in Poland. In the paper the results of qualitative and quantitative survey conducted among students of the Czestochowa University of Technology (CUT). In the paper the idea of sharing is interpreted in its online as well as traditional off-line dimensions. Basing on herown researchas well as other sources, the intention of the author was to explorehow Digital Natives perceive the idea of sharing ideas, items, etc.

Author Biography

Katarzyna Lazorko, Częstochowa University of Technology

Assistant Professor

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