Innovation Cooperation: Buyer-Supplier Relations
DOI:
https://doi.org/10.18096/TMP.2019.01.07Keywords:
innovation, cooperation, supplier-buyer relationship, innovation value of supplierAbstract
The business marketing literature of the past few years has mostly examined business relationships on a value basis. In addition to the strategic importance of relationships with customers, cooperation with suppliers is also a priority. Relationships have shifted from aggressive, competitive, superficial relationships with many suppliers to long-term partnerships with fewer suppliers. Using two-step research – a case study and questionnaire survey conducted in Hungary – this paper examines how the extent of the buyer's contribution affect the success of the innovation market and how this depends on the supplier's innovation value.
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