Vol. 21 No. 02 (2025): 2025 21 02

Online first

• Navigating Intercultural Market Entry Between Ghana and Hungary: A CAGE Distance Model Approach

  George Boateng Ohene

  3-20

  • pdf

  DOI: https://doi.org/10.18096/TMP.2025.02.01

• Branding Strategies and Sales Volume of Nestle Products: A Nigeria University Experience

  Ebenezer Oluwadamilare Balogun, Opeyemi Emmanuel Babawale

  21-33

  • pdf

  DOI: https://doi.org/10.18096/TMP.2025.02.02